Marshall
Behrns
Product leader who moves between strategy decks and terminal windows. Currently building WOW OS — a franchise management platform — with an agentic AI pipeline that I lead and co-created.
Selected Work
Platform · Franchise Tech · 0→1
WOW OS —
Franchise Management
Platform
A proprietary franchise management platform that replaces Salesforce and consolidates every operational tool into a single system across 50+ locations. Architected using an agentic AI development pipeline built on Claude Code.
Research · Segmentation · Strategy
Ideal Customer
Profile
Identification
Designed and conducted conjoint research to identify WOW 1 DAY PAINTING's ideal customer — an affluent segment that values quality, punctuality, and professionalism. They repaint every 2–5 years, far more often than expected, shifting strategy toward long-term retention and shaping the 2025/26 roadmap.
CX · Conversion · Revenue
Single-Page
Online Booking
Engine
Replaced the legacy multi-step booking flow with a single-page experience — cutting load time by 50%, introducing modern calendar functionality, and lifting completion rate ~9%, driving over $500K in additional revenue.
FinTech · Risk · Underwriting
Invoice Funding
Risk Rating
System
Built a risk-based pricing framework using Plaid and Heron data integrations to assess merchant creditworthiness in real-time. The system funded $30M+/month in invoices with ~1% loss rates across Clearco's flagship Invoice Funding product.
Innovation · Gaming · Mobile App
GEO Vancouver —
Free-to-Play
Challenge Game
A real-world challenge game app where players completed location-based challenges throughout Vancouver to earn entries for experiential prizes. Designed as a new customer acquisition channel to bring younger demographics into BCLC's ecosystem.
Innovation · Gaming · Co-Creation
Head to Head
Battleship
Scratch & Win
The first 2-player scratch card in North America, co-created with Hasbro. Introduced social gaming mechanics to traditional lottery products and won the World Lottery Association award for best new game.
Innovation · CX · Casino
Casino Your Way —
OpenTable for
Table Games
Allowed new-to-casino customers to book private table gaming sessions with a dedicated dealer at BCLC properties. 70% of participants transitioned to live floor play, proving the concept as an effective customer acquisition funnel.
Innovation · VR · Gaming
VR Escape Room —
First Chance-Based
VR Game
The first chance-based virtual reality escape room, designed as a casino floor attraction at BCLC. Players solved puzzles in a fully immersive VR environment — serving as a novel entry point for customers who wouldn't typically visit a casino.
How I Build
A full agentic SDLC —
not a shortcut,
a system.
Most teams use AI to write faster. I built something different — a multi-agent development system where every stage of the software lifecycle is owned by a purpose-built agent grounded in real business context.
The result is a living, compounding system. Specs stay in sync with code. Every change is proposed, reviewed, built, verified, and archived — with full traceability. This is how a solo product leader ships at team velocity.
Any idea or PRD is turned into a structured change proposal with delta specs — describing exactly what gets added, modified, or removed. Business context docs are read automatically before anything is written.
Specialist agents — covering Product, UX, UI, Technology, Sales, Operations, and Franchise Development — each review the proposal through their own business lens, producing GO / CONDITIONAL GO / NO-GO assessments before a line of code is touched.
Frontend, backend, security, QA, and DevOps agents execute against the approved spec — each scoped to their domain. A gap analysis agent audits mockups against PRDs in parallel, catching coverage issues before implementation.
Every shipped change is validated for completeness, correctness, and coherence against the delta spec. Once verified, living specs are updated automatically — keeping documentation in sync with the codebase at all times.
About
I've spent 15 years building products at the edge of industry disruption — microfinance in Nicaragua, lottery innovation at BCLC, revenue infrastructure at Clearco, and now franchise operations at WOW 1 DAY PAINTING.
My work tends to show up in the numbers: $100M+ GMV at Clearco, 16% retention lift, 20% default reduction, TAM expanded 10X through a banking integration I led end-to-end.
What I care about is the thinking behind the build — clear problem framing, tight OKRs, and products that make the business measurably better. I've led teams, scaled functions from zero, and shipped everything from fintech risk models to the world's first distributed wine cellar trading platform.
Right now I'm deep in agentic AI development, building WOW OS with an agentic AI pipeline that I lead and co-created.
Present
Building WOW OS — a proprietary franchise management platform replacing Salesforce across 50+ locations. Architected using an agentic AI pipeline built on Claude Code.
2025
Led Invoice Funding product — $100M+ GMV growth, $4M+ revenue unlocked, 16% retention lift, 20% default reduction. Established the Data Products function (Risk, Forecasting & Underwriting) from zero.
2024
Built the world's first distributed wine cellar and trading platform — payments, marketplace, onboarding, and beta launch end-to-end.
2021
Founding member of the Innovation team. Launched Discovery & Delivery framework, GEO Vancouver App, and Innovation as a Service across a $3B+ Crown corporation.
2016
Key member of the Product Division launch team. Built the corporate innovation framework and competed directly with MLS on property data products.